Tech strategy: concept, benefits and how to implement it

Technology / Date: 03-26-2025

Tech strategy is an area that has become increasingly important in business management in the digital age.

After all, new technologies multiply and companies compete to adopt the best tools and build a competitive advantage through innovation.

In this scenario, it is essential to have a strategy to select the best digital solutions , monitor their results and ensure that they are aligned with business objectives.

What is tech strategy?

Tech strategy, or technological strategy, is a business area that plans and manages the technologies used in the company to design, monitor and manage workflows, in order to achieve strategic objectives.

In other words, it is the business discipline that deals with the planning, management and technological architecture of businesses.

With digital transformation , technology has come to occupy a central position in companies of all sizes and segments.

At the same time, the digital solutions available have multiplied, giving rise to a series of tools, software and platforms that are implemented in businesses to boost their growth.

Therefore, the tech strategy area emerges as a fundamental support point for companies to plan and choose the right systems to achieve their goals, starting from the strategy to select the technological resources necessary for the business.

We call professionals who work in this field “ tech strategists” – those responsible for analyzing which technologies should be adopted by the company and managing them to optimize results.

How can technology help businesses achieve their goals?

Technology is one of the main means used to achieve business objectives, as it allows processes to be streamlined, tasks to be automated and results to be accurately measured.

To begin with, every company needs a management system to centralize its information and connect different areas.

This system is ERP (Enterprise Resource Planning), which has modules for financial control, sales management, accounting organization, inventory control, human resources, among other resources.

Then, you also need to have a system to manage customer relationships , which is called CRM (Customer Relationship Management).

These are the two basic software programs that a business must implement to automate tasks and gain agility in management.

In addition to these, it is necessary to look for tools to analyze data, automate marketing, manage the sales funnel, manage processes in the Human Resources area, issue invoices and reports, among other fundamental management activities.

Together, these digital solutions represent an important competitive advantage for companies, as they eliminate repetitive tasks and save time and money .

This way, any business objective can be achieved faster and more accurately with the support of technology.

What is the purpose of tech strategy in business?

Tech strategy emerges to ensure that companies choose the right technologies according to their objectives, are successful in their implementation and are able to extract maximum value from their assets, whether digital, physical or even reputational.

With the increased availability of technological solutions available on the market, it is natural for entrepreneurs to have doubts about the resources needed to manage their businesses efficiently.

Often, all the manager does is copy a technology used by the competitor and which has brought good results for him, but this tool will not always be suitable for the company.

Furthermore, it is necessary to have specific know-how in information technology to make the best possible use of the available digital tools, so that there is neither a lack nor an excess of resources.

With tech strategy, there is a whole study and planning before implementing a new digital solution in the business.

The person responsible for the area must check whether the new technology is really necessary, whether it meets the company's demands, whether it is compatible with its structure, whether it requires very advanced training, among other essential questions in any innovation.

What type of company needs to invest in technological planning and management?

In general, every company that needs some level of automation must invest in technological planning and management.

This does not depend on the size of the business, but rather on its demands regarding technology.

For example, a merchant who has a micro-business does not have major technological needs to manage his store, and can opt for a simple management system and even use spreadsheets on a daily basis.

A startup is entirely based on technology , and may require a dedicated tech strategy from the company's inception, even if it has a very lean team.

Furthermore, medium and large companies that want to get ahead of the competition need a well-developed technological strategy, as a large part of their processes require automation and digital control .

A factory, for example, needs production automation systems, quality management, control of raw materials and suppliers, control of production orders, etc.

The larger the company, the more complex the technological structure needed to automate processes and increase its productivity and profitability – and, obviously, the more important the tech strategy will be.

How can tech strategy benefit companies?

Tech strategy provides a series of advantages for companies that adopt it.

Check out the main ones:

Gain a competitive advantage

Increasing competitive advantage is one of the main benefits of tech strategy for companies.

The more successful a business's technological strategy is, the greater its chances of outperforming competitors and delivering differentiated results.

For example, a company that manages to increase its revenue by 20% with the help of a marketing automation tool and a sales pipeline is a success story of tech strategy.

Certainly, this organization will stand out more in its segment and will have a greater chance of growing and achieving a leadership position in the market, especially if its competitors do not invest in a good technological strategy.

Furthermore, technology plays a fundamental role in scalability , as it allows revenue growth while maintaining a lean cost structure, as long as it is well implemented and planned.

Increase operational efficiency

Operational efficiency is measured by the company's ability to deliver results at the lowest possible cost , eliminating waste and optimizing processes in all its activities.

With a tech strategy, it is possible to identify key processes that should be automated to improve business results and eliminate any bottlenecks in operations.

In this way, the organization becomes more efficient and makes more rational use of its resources, whether financial, material, human or technological.

Have a long-term vision of the business

Tech strategy also offers a long-term vision of the business, as it provides greater visibility to managers and a greater capacity to project results.

With the right data analysis tools, for example, it is possible to generate predictive analyses based on the company's history and create different possible scenarios for the future.

This way, the manager has a macro view of the business and the probabilities to make more accurate decisions and move towards prosperity.

In this context, artificial intelligence is one of the great assets of tech strategy, as it allows algorithms to map different scenarios and identify market trends.