Tavs Newsroom

What should be done for the development of effective communication and communication techniques?

Effective public speaking expert Lisa B. Marshall believes that no matter the type of communication, there are only three basic rules, called the “communication triad. Be clear, concise and engaging . These three rules allow us to create impressive communication regardless of the context.

Now let's briefly explain these 3 golden rules for developing communication techniques and effective communication.

1. Speaking the same language

Now, you need to use your interlocutor's language well, being a clear, concise, and engaging speaker. The emphasis should always be on your interlocutor.

You need to understand well what the other person knows and does not know. Because no matter how much we know, what we say is only as much as the other person understands.

You have to ask yourself: who is your interlocutor?

How will he respond to what you tell him? What does he know about the subject? What will he find interesting? How might he object to you?

You may think that what you say is clear, but if you do not speak the language of your interlocutor, if you do not use examples that resonate with your interlocutor, if you do not change the content of your speech specifically for each listener, you will not achieve your communication goals .

This rule is the same whether you are giving a presentation to 500 people or talking to your significant other.

Consider your relationship : Let's say you're giving a presentation. Are you an expert in your field who is respected by your audience? Are they knowledgeable about the subject, or do you need to explain the basics?

If you are talking to your spouse, what is the background to the issue you are discussing?
Do you need to clarify some points? Are you on the same page, or are there some bridges you need to mend?

2. Being interesting

Another important point is to be interesting . We are most affected by people we find close to us, people we know, and people we share the same goals with. That's why your interlocutor should trust you and believe in your sincerity.

If you do not have such confidence ( for example, you are making a presentation), you can create this confidence by telling various stories.

You may think that you are telling facts and events that build trust, and while these may strengthen your position, people can only trust you after they have made an emotional connection with you.

3. Be clear and concise

In fact, all speech is “public speaking” ; your speech is determined not by your situation (personal or professional), but by your interlocutor. Think about your audience. If you create clear, concise, and compelling communication for them, you will be an effective speaker .

Communication is a skill that has the ability to revolutionize interpersonal and business relationships, allowing individuals to engage and work better with each other. By utilizing the three golden principles—sharing a common language, being engaging, and ensuring clarity and concision—you will have the power to build fruitful relationships that produce enduring results. Regardless of whether you are making a presentation, speaking with someone special, or in a negotiating arena, the use of these guiding principles ensures your message receives due attention and value.

Mastery of these methods demands ongoing practice and self-reflection. Listen to your audience's response, hone your strategy with feedback, and always seek to establish trust through honesty and connection. Communication isn't about talking—it's about listening, responding, and ensuring that both individuals leave with a mutual understanding. By following these guidelines, you can better communicate with others, settle disputes, and express yourself with authority.